WHAT'S IN A NAME?
A Two-Day Celebration to Name the Marlene Meyerson JCC Manhattan
Join us on Friday, February 2 and Saturday, February 3 as the JCC springs into the future as the Marlene Meyerson JCC Manhattan. Featuring complimentary food and drink, art projects, and plenty of giveaways, it’ll be two days of fun and festivities for all.
"The crown of a good name is superior to them all." -- Pirkei Avot
Fri, February 2
7 am - 4:30 pm, FREE
7 am-4:30 pm - Special giveaways all day long, lobby
7 am-noon Morning coffee, lobby
8:30-4:30 pm - The Shabbat Shop, lobby
9 am - Official naming ceremony: reveal of new marquee and mezuzah, special guests, and a musical serenade by the Saul & Carole Zabar Nursery School, in front of building
2:30-4:30 pm - Afternoon Ben & Jerry's carts + a visit from the Challah Fairy, lobby
Sat, February 3
2-5 pm, throughout the building, FREE
A special gratitude-themed R&R
Art projects for all ages
Sing-along with Paul Wolf
Meditation and yoga
A Marx Brothers double-feature: "Animal Crackers" and "Horse Feathers"
A capella group
Structured + free play spaces
Read about the announcement of our new name in the New York Times
Share your quote for our upcoming Jenny Holzer artwork collaboration
FROM THE DESK OF RABBI JOY LEVITT
What's in a name? Quite a lot, it turns out. When we called our new community JCC Manhattan, we were rooting our vision in a proudly Jewish, central address for community life in Manhattan and beyond.
Now our JCC is getting a new name. Not because our vision has changed; if anything, it has grown in depth and breadth beyond our wildest imagination. We are taking on the name of a very special woman -- Marlene Meyerson -- whose family has chosen to honor her memory by making an extraordinary gift of $20 million.
Starting February 2, JCC Manhattan will become the Marlene Meyerson JCC Manhattan.
We are proud to bear Marlene's name. Our spirit of inclusivity and openness resonated deeply with her. She loved the JCC and especially her family's involvement here. "Under one roof," says her daughter, Marti, a former board member and namesake of our Health + Wellness Center, "I found friends that I call family. I found a place I could drop off my kids for class, go exercise, and attend programs that have helped me explore my Jewish identity and inspire my husband, Jamie, and me to create a Jewish home."
Now we begin a conversation once again. What are our dreams for community? How can we continue to shape 21st-century Jewish life? What needs to be done to make us more welcoming, more creative, more inspiring? With this tremendous gift, we will walk on firmer ground and reach higher and higher.
To commemorate the naming of the JCC, the Meyerson family has commissioned world-renowned artist Jenny Holzer (of whose work Marlene and her husband, Morton, were early supporters) to collaborate with our community to create artworks that will be placed throughout our building. To read more about this initiative, click here.
For me, personally, and for our entire staff, this is a moment of blessing and commitment. We continue to be grateful to the Rose family, who helped make our building on Amsterdam Avenue a reality. The building will continue to be named the Samuel Priest Rose Building, in memory of their cherished brother and son, Samuel. And now, with the gift from Marti and her family, our JCC is inspired to live up to the memory of another remarkable individual, Marlene Meyerson.
Rabbi Joy Levitt